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  • Reply caitlincx

    This is blooming amazing!!

    November 10, 2017 at 6:51 pm
    • Reply Erika

      Thank you so much ☺️

      November 10, 2017 at 7:07 pm
  • Reply Taslyn

    I love anything that has to do with brand identity and colour schemes. Loved this post.

    November 10, 2017 at 10:34 pm
    • Reply Erika

      Thank you. I’m glad you enjoyed it

      November 10, 2017 at 11:14 pm
  • Reply Judanna

    Your logo is lovely!xx

    November 11, 2017 at 12:00 am
    • Reply Erika

      Thank you! I’m really happy with it

      November 11, 2017 at 12:31 am
  • Reply hebahpervaiz

    Never thought about all this! Those colours work so harmoniously together – it looks beautiful!

    November 11, 2017 at 9:29 am
  • Reply sophieheartsnet

    So glad you’re pleased with your decision to make your logo this way! Its a really nice one! I made my logo on the Canva app!- x

    November 11, 2017 at 6:03 pm
    • Reply Erika

      Thank you! I thought about using the Canva app. I use it to make just about everything, my social media headers, and my blog banners. It’s a great app.

      November 11, 2017 at 6:39 pm
  • Reply bostonbookreader

    This is such a wonderful post I love how well thought out it was! Thank you for sharing this will come in super helpful!

    November 11, 2017 at 6:03 pm
  • Reply kindcultureuk

    This is so useful! Great post ☺️👌🏼

    November 11, 2017 at 7:39 pm
    • Reply Erika

      Thank you so much Sonam!

      November 11, 2017 at 7:43 pm
  • Reply Sian Jones

    Wow it looks amazing 😊😊

    November 11, 2017 at 9:19 pm
    • Reply Erika

      Thank you, Sian. I’m really happy with it.

      November 11, 2017 at 9:22 pm
  • Reply kaylaloves

    Thats so pretty!!

    November 11, 2017 at 11:04 pm
  • Reply Our Little Mountain Tribe

    This is so helpful!

    November 11, 2017 at 11:37 pm
    • Reply Erika

      That’s so good to hear. I was hoping it would help other people 😊

      November 11, 2017 at 11:58 pm
  • Reply DL 💋

    Thank you for the tips x

    November 12, 2017 at 8:43 pm
    • Reply Erika

      Anytime! I’m just glad they can help someone ☺️

      November 12, 2017 at 9:34 pm
  • Reply Julie

    Branding your blog is so important! I’ve been struggling with this as I started my blog a few months ago. I love your advice!

    January 18, 2019 at 4:32 pm
    • Reply Erika

      I hope it helps you. Please let me know if you need anything else

      January 18, 2019 at 4:44 pm
  • Reply ashleigh davis

    Brand identity is super important especially if you’re trying to turn your blog into a business! You’ve explained this all so perfectly and will definitely be going back to this post to help me get better!

    Thanks for sharing

    Ashleigh x

    January 18, 2019 at 6:12 pm
    • Reply Erika

      I’m so glad you found it helpful. That makes me so happy.

      January 18, 2019 at 6:38 pm
  • Reply Caitlin Brant

    Love your colour scheme and the way your blog brand has come together! We just recently started blogging and I’ll be honest, we didn’t really think about a brand. We made a few logos and didn’t like them so just ended up using title font. Thanks for the inspiration, we are definitely looking at creating a more cohesive brand image in the future!


    January 18, 2019 at 6:27 pm
  • Reply Bekki

    Such a helpful read!

    January 18, 2019 at 6:42 pm
    • Reply Erika

      Thank you so much!

      January 18, 2019 at 6:49 pm
  • Reply Karen

    Some great advice here Erika! I try to use the same fonts when using Canva but now I think I need to give some thought to colors as well.

    January 18, 2019 at 7:17 pm
    • Reply Erika

      I’m so happy to read that.

      January 19, 2019 at 1:01 am
  • Reply Erin

    Great advice! I honestly struggle with brand identity a lot. I’m pretty indecisive to be honest. I love the theme you came up with for your blog. It’s beautiful and seems to have a lot of meaning.

    January 19, 2019 at 2:24 am
    • Reply Erika

      It took me some time to come up with what I wanted. So don’t feel you have to force yourself or rush. I incorporated a lot of what I like in my everyday life. Ex: the flowers, colors. Things like that. You can do that too. Make a list of what you like that you can surround your brand around.

      January 19, 2019 at 2:28 am
  • Reply Modern Gypsy

    I loved how you walked us through how you created your brand identity. Makes it easier to join the dots and see how everything connects together. Love the florals, by the way!

    January 19, 2019 at 3:40 pm
    • Reply Erika

      Thank you! I tried to think about all the info I would want to know. I appreciate you taking the time read

      January 19, 2019 at 3:53 pm
  • Reply caffeineandconquer

    Thanks for sharing your process! It was really insightful. I also like that you provide a brand identity checklist in your resource library!

    January 19, 2019 at 8:51 pm
    • Reply Erika

      Thanks! I tried to think of all the information I would want to know

      January 20, 2019 at 2:18 am
  • Reply Hannah Violette

    I really like this. I have a fairly well developed logo and such, but I’m a real font junkie and use fonts that work with the theme of the graphic I’m designing rather than using the same ones all the time.

    January 20, 2019 at 4:04 am
    • Reply Erika

      It can be really difficult to settle on a font. There’s so many out there. I decided just to keep it simple.

      And remember you don’t have to use the same font set for everything. The font set I use for my headers and logo is completely different from what I use for Pinterest. Just keep it consistent within the platform.

      January 20, 2019 at 5:35 am
  • Reply Elizabeth

    I love this. I feel like I’m still trying to figure out the look and feel of my blog. More homesteading, more gardening, more natural parenting? I feel like I’m struggling to find my exact direction so I can brand accordingly. I love your thought process though, very inspiring!

    January 25, 2019 at 1:47 am
    • Reply Erika

      Do what feels natural to you. It could be all three. Don’t feel forced or confined into one box if you belong in multiple categories.

      January 25, 2019 at 4:49 am
  • Reply Paloma @ Wander Through (@ThroughWander)

    This is awesome. Thanks so much for the fruit for thought. I have already subscribed to the Resource Library so I am looking forward to doing some branding work this weekend! Thanks for the motivation!

    June 5, 2019 at 8:09 pm
    • Reply Join The ME Project

      I’m so excited. Please keep me updated on your progress

      June 5, 2019 at 8:14 pm

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