Finding and Creating Your Brand Identity

Originally Posted: November 10, 2017
Read the previous post here: Knowing Your Limits

I’ve been focusing a lot on the brand identity for this blog and what I wanted that to be. Especially, with my recent blog change, I wanted to make sure that I got this right. So today I’ll be discussing not only what brand identity is, but how I came up with mine.

What is Brand Identity?

If you were to think of your blog as a house, brand identity would be the bricks that make up that house. Brand identity can include your blog name, tagline, logo, the fonts you use, and colors you feature throughout. Once it’s established it should stay consistent. This may sound like a lot of effort for some but once you figure out the look you want your blog to have it’s easy to do. I’ll use mine as an example.

If you were to think of your blog as a house, brand identity would be the bricks that make up that house. Click To Tweet

Creating an Identity for Join The ME Project

With my first blog, I created everything by whim or accident. By chance, everything worked out, but I didn’t want to do that this time. So I sat down with a piece of paper and wrote out what I wanted my blog to represent.

Over a period of time, I came up with what I wanted. And then I put my plan into action. But don’t feel like you have to rush through the whole process, I found myself backtracking and fixing things over and over again.

For more info please read:

Free Resources Every Blogger Should Know About

Breaking Down My First Month of Blogging

My Bricks

When I decided to rebrand, I immediately knew that I wanted the name my blog either be The ME Project or Join The ME Project. Just based on its previous success on my old blog and I really want to build a community of like-minded people. So I thought putting a verb in the title would sink in that point.

Tagline: On a journey to inspire.

Now I don’t pay attention to fonts that much on my blog, I use the regular set for the theme. But while I’m using the Canva app I make sure that I use Brusher and Lora for logo and headers. And for my Pinterest pins I use Playlist Script and Glacial Indifference. Keeping your fonts consistent on your creations helps people associate them with your brand.

Mood Board

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Logo, Facebook & Twitter Header

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It features a white daisy, orange roses, and red anemones. I went with flowers because I honestly love flowers and floral print items. But I picked these three for their meaning and their qualities that I want to emit not only from my blog but in my personal life as well.

  • White Daisy: innocence, purity, cheerfulness
  • Orange Rose: enthusiasm, passion
  • Red Anemone: anticipation, hope

Using the flowers, I was able to come up with a color scheme for my blog.

Color Scheme

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My color scheme features middle yellow-red, fawn, mandarin, vivid tangelo, and persimmon. These colors are very earthy and natural which is what I wanted. A good point to remember is that your brand identity will be the voice for your blog or brand. Think of content that you create and try to match your identity around that.

Final Thoughts

Overall, I’m really happy that I made the decision to do all of this. I feel like my blog and all of my social media are working together as a cohesive unit now.

I’ve seen a few other bloggers on Twitter asking about logos and design so hopefully this blog post will help. As always, let me know what you think. Have you thought about a brand identity for your blog?

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Resource Library

To help keep everything organized, I’ve created a Blog Identity Checklist only available through the Resource Library. Sign up now to receive your own copy.

What You’ll Find

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Details: Check off your list as your work gets done. You’ll find boxes for:

  • Blog Name
  • Tagline
  • Logo & Headers
  • Fonts
  • Color Scheme
  • Meaning Behind It

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Don’t forget to follow me on Social Media. And check out The CoUnity page to learn how you can become a member.