How to Start a Blog in 2020

Part 2

Hello everyone and welcome back to Join The ME Project. Today I will be discussing Part 2 of the ”How to Start a Blog in 2020” series. If you would like to catch up on the introduction please click here, How to Start a Blog in 2020.

The Checklist

One of the tools I’ve created for this series is the checklist. It can be a guide to aid you through your blog creating process. To download it, all you have to do is sign up for my free newsletter.

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This will give you the password to the resource library. Other freebies can be found there. And many more will be added as I create them.

The List

Mainly what we will be going over today is,

  1. Blog Name
  2. Niche
  3. Brand Identity
  4. Logo

 

Now, I would just like to state that I am by no means a professional. But I honestly love helping people and if I can do that by sharing what I’ve learned along the way, I’ll do that. So let’s get started!

The Name

For the purposes of this post and exercise, I will use my own personal experience. Coming up with a blog name can be a giant obstacle only if you make it one. I encourage you to think about what you like, what your hobbies are. More than likely you have the name for your new blog but you just don’t know it yet.

I named my first blog PAE Reviews. At the time I wrote a lot of reviews so I combined the word with my initials. Later on, I rebranded to Join The ME Project. 

This is also where your niche comes in.

The Niche

If you seem to be having a hard time coming up with a blog name, stop for a bit. Instead for a moment put your focus on what your niche will be. Sometimes taking your focus off a problem you can’t solve may be the very thing you need to do to solve it.

Sometimes taking your focus off a problem you can’t solve may be the very thing you need to do to solve it. – Join The ME Project

According to Dictionary.com, niche basically means the place or position you fit in. So taking this definition into consideration, where will you fit in the blogging community? If you want my advice, I will tell you to write about what makes your heart sing.

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Exercise

What You’ll Need

  • Paper
  • Pen
  • Five Minute Timer

 

Take out a piece of paper and a pen. Find something you can use for a five-minute timer. If you have a smartphone that will be handy. With the five minutes, you have think about the topics that you can discuss and talk about for hours and not get tired of. Write until the five minutes is up.

Now, taking the list that you have created you have the means to come up with your blog niche and name. For example, my main topics revolve around blogging, wellness, motivation, and encouragement. Each of these topics has its own branches that go off into different things. But that’s one of the reasons I love blogging, it gives you such flexibility.

In my case, I had my niche picked out before my name. I knew what I wanted to write about. And those many ideas kind of birthed the name. At first, it was just The ME Project. The M & E standing for motivation and encouragement. I added Join to the title later. I thought The ME Project was a great title. But Join The ME Project gave it an action word and that’s what I wanted.

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What’s Next

So after, blog name and the niche you may be thinking about what comes next? Some may tell you it’s time to register your domain name and buy web hosting. And if that’s the route you want to go that’s absolutely fine.

But if you’re a true blogging beginner that may leave you clueless if you don’t know what to do next. If you want to learn about registering your domain and web hosting, just wait for Part 3. Up next we are going to talk about Brand Identity.

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Brand Identity

If you were to think of your blog as a house, brand identity would be the bricks that make up that house. Brand identity can include your blog name, tagline, logo, the fonts you use, and colors you feature throughout. Once it’s established it should stay consistent. I will use mine for an example.

Brand identity can include your blog name, tagline, logo, the fonts you use, and colors you feature throughout. – Join The ME Project

One of the biggest mistakes I made with my first blog was not making my social media cohesive. Everything had a slightly different username. I didn’t want to make the same mistakes the second time around. So I sat down one day and tried to plan everything out.

Now I don’t pay attention to fonts that much on my blog, I use the regular set for the blog theme. But while I’m using the Canva app I make sure that I use Brusher and Lora for logo and headers. And for my Pinterest pins I use Playlist Script and Glacial Indifference. Keeping your fonts consistent on your creations helps people associate them with your brand.

MOOD BOARD

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My Logo

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It features a white daisy, orange roses, and red anemones. I went with flowers because I honestly love flowers and floral print items. But I picked these three for their meaning and their qualities that I want to emit not only from my blog but in my personal life as well.

  • White Daisy: innocence, purity, cheerfulness
  • Orange Rose: enthusiasm, passion
  • Red Anemone: anticipation, hope

Using the flowers, I was able to come up with a color scheme for my blog.

COLOR SCHEME

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My color scheme features middle yellow-red, fawn, mandarin, vivid tangelo, and persimmon. These colors are very earthy and natural which is what I wanted. A good point to remember is that your brand identity will be the voice for your blog or brand. Think of content that you create and try to match your identity around that.

Final Thoughts

This is all I have for you today. I didn’t want to try and push too much information at once. Please let me know if you like this series so far. If I didn’t cover anything in Part 2 that you have questions about let me know. I would be happy to answer them.

If it’s not too long of a blog post I may knock out the rest of the checklist in Part 3. If not, you can look forward to Part 4 of this series. I want to try and pace this just right.

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